Background:

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Hi, I’m Sam—it’s great to meet you! I’m a life coach, mentor, and storyteller who’s passionate about helping people navigate life’s transitions. Over the past 27 years (soon to be 28!), I’ve travelled across six continents and enjoyed fulfilling careers as a scuba instructor and then in the UK Armed Forces—first in the Army as a soldier, then as an Army Officer, and now as a Captain in the Royal Navy.

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As I prepare to step into civilian life myself, I deeply understand the excitement, uncertainty, and opportunities that come with change—and I’m here to support you through your journey. I’m fortunate to have a loving wife and two wonderful rescue dogs to help me on my path.

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Can I help you with yours?

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Why Work With Me?

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Real-Life Experience: My time growing up in South Africa and the USA, teaching diving in Egypt, serving in the military, and working as an agile coach has taught me how to handle pressure, adapt quickly to new situations, and help people find practical, workable solutions.

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Relaxed, Genuine Conversations: No complicated jargon—just open, honest, and meaningful discussions tailored to your personal goals.

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Empathy & Connection: Having experienced my own significant life transitions, I genuinely understand the emotions involved—whether you're changing careers, transitioning out of the military, or pursuing a major personal goal.

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Tailored Support: I’ve coached a diverse range of clients—from scuba divers and triathletes to junior leaders and managers, senior government officials, and individuals experiencing extremely tough periods in their lives. I’ve learnt how crucial it is to meet people exactly where they are, offering personalised support to help them grow and progress at their own pace. No matter the challenges at hand, I believe everyone can achieve meaningful progress with the right guidance and encouragement.

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How We'll Work Together

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Let's Connect: We'll start with a friendly, free, no-pressure, 20–30-minute call to see if we're the right fit for each other. 

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Clarify Your Goals, plan and track progress: Together, we'll define exactly where you are now and where you'd like to go—whether it's career growth, lifestyle changes, or leadership development.  We'll map out simple, actionable steps tailored specifically for you.  I use practical tools and techniques—but only if they truly add value—to keep you motivated and on track without overwhelm.

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Celebrate Your Success: Every milestone deserves recognition, and we'll celebrate your wins together, adjusting our approach whenever needed.

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Ready to Make a Change?

If you're sensing it's time for something new—whether that's a career shift, a return to civilian life, or simply achieving a personal goal—I would love to hear your story. Let's talk about how we can tap into your potential and create an exciting future together.​

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I've got you shipmate!