Meet The ACSIS Coaches
Sam Kinsey Briggs MBE MA
Founder & Coach
Sam is a life coach, mentor and storyteller with 27 years of leadership experience in the UK Armed Forces. She began her career as a Private Soldier, later commissioned as an officer, and went on to serve as a Royal Navy Captain.
She works with people who are ready to stop waiting. Those at a crossroads who want to align their values with bold, meaningful action.
Lloyd Allen MBA
Founder & Coach
Lloyd is a life, leadership and performance coach with over 30 years of leadership experience. He began his career in the Royal Navy and now serves as Head of Service Delivery at Dorset Police.
Lloyd brings a straight talking, down to earth style to coaching. No corporate buzzwords. Just clear thinking and practical strategies.
ACSIS Meaning And Mission
ACSIS Life Coaching exists to help people move through change with more clarity, courage and connection. Life rarely follows a straight line. Careers shift, health changes, family responsibilities grow, and many people feel they should be coping better than they are. At ACSIS Life Coaching, we create space for honest reflection and practical action so you do not have to carry that alone.
Founded by UK Armed Forces veterans, ACSIS Life Coaching brings together decades of leadership under pressure, transition experience and coaching practice. Our mission is simple. To provide human, evidence informed coaching that meets you where you are and helps you move towards a life, career and culture that feel sustainable and meaningful.
Clarity helps you see what really matters. Courage helps you act even when it is uncomfortable. Connection ensures you do not do it in isolation. These three anchors shape everything we do with individuals, teams and organisations.
Who We Serve
Photo: Defence Imagery. © Crown copyright 2025 / OGL v3.0
Armed Forces Community
Serving personnel, those preparing to leave, veterans and military families navigating transition, identity and change. We understand the culture because we have lived it.
Individuals Under Pressure
1:1 coaching for people carrying big responsibilities. Senior decision makers, emerging leaders, parents and professionals who need to stay steady while delivering under constraints and scrutiny in high pressure environments.
Organisations & Teams
Charities, public sector services and businesses wanting to strengthen leadership, support mental fitness and build healthier cultures.
Awards And Accreditations
Trust is earned, not assumed. ACSIS and our coaches are proud to be recognised for our professional standards and service.
Our Story And Philosophy
ACSIS Life Coaching was born from lived experience. Years of military service on land and at sea. Roles that demanded calm under pressure, clear decisions with limited information and the ability to hold a team together when stakes were high.
Nature is a constant influence in how we think about growth. Seasons, tides and cycles. There are times for action and times for rest. Our coaching reflects that. We are not here to push you into constant productivity. We are here to help you find a rhythm that works for your life.
We blend coaching, psychology, neuroscience and lived experience in a way that is practical, not theoretical. You get simple tools you can use in real time.
Our Philosophy
Coaching should be a partnership, not a performance review. Clarity, courage and connection are more than brand words—they are a practice.
Our Commitment
We are clear about what coaching can and cannot do. We are committed to inclusion, accessibility, and respecting your dignity.
Our Results
Sleeping better. Making decisions. Braver conversations. Organisations report clearer leadership and teams that communicate honestly.
Our Approach: Human Coaching Plus AI Support
ACSIS is human first. Every journey starts with a real conversation. Alongside that, we use AI supported tools to deepen reflection and keep you connected to your goals between sessions.
How AI Supports Your Coaching
Reflection prompts: Gentle questions that help you process sessions and real life events.
Progress tracking: Space to record actions, wins and setbacks so you can see your journey.
Clarity tools: Structured prompts to help you plan next steps and make decisions.
Flexible access: Use the app when it suits you. On your phone, at home, or between shifts.
Our Approach: Human Coaching Plus AI Support
Human first. Transparent. Safe. Optional. You decide how much or how little you engage with AI tools. We aim to make our coaching and digital tools as accessible as possible, considering neurodivergence and different processing styles.
Get In Touch
Ready for Clarity?
The first step is often the hardest. Reach out today to book your free Clarity Call or ask us a question. We will reply to emails promptly and personally.